Beauty Industry

World Wide Introduces New Round Packaging

50mm round one-piece tube offers more options

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By: Jamie Matusow

Editor-in-Chief

World Wide Packaging (WWP) has introduced a 50mm round one-piece tube and a 13mm round cosmetic flip-top closure. According to WWP, the patent pending 50mm round one-piece tube offers more options and value-added features than a traditional two-piece tube without the additional expense. Because the cap is part of the tube, there are never any loose caps, no cap lead time and the cap is always correctly oriented to the print copy on the tube. There is also a snap-in feature for a bi-injection appearance. For manufacturers who want an eco-friendly package, the tube is also available with a PCR body and cap, for a lightweight tube that is made with 70% less resin than the standard package. The 13mm round cosmetic flip-top closure is, according to WWP, the first closure of its kind, and is ideal for samples, testers and over-the-counter products. More info: www.wwpinc.com

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